LEE DEGRAW

SENIOR MARKETER &
UX/UI COPYWRITER

ABOUT LEE

Lee DeGraw is a senior marketer with a knack for turning good brands into great ones. At Humble Sea Brewing Co., she crafted strategies that grew the brewery into a top West Coast name without losing its local charm. Her work across tech, wellness, and retail proves that effective marketing doesn't have to feel like marketing at all. Think of her as the person who makes sure your favorite brands speak your language – whether you're scrolling through an app, reading an email, or deciding which craft beer to take home.

ETHOS

Good marketing doesn't have to shout. Lee believes in creating content that respects people's intelligence while still making them smile. Her approach is simple: be useful, be truthful, be interesting. She crafts strategies that prioritize genuine connections over quick conversions, knowing that people can smell fake enthusiasm from a mile away. Real loyalty isn't manufactured—it's earned by actually delivering on what you promise. Because in a world where everyone's fighting for attention, sometimes the most radical thing is just being straight-up good.

SERVICES

Here's what I can do for your brand:

UX COPYWRITING

Micro copy
Error messages
User flows
Conversion-focused CTAs
Information architecture
Form field copy
Tooltips that actually help
Onboarding sequences that stick
A/B testing for maximum impact

ART DIRECTION

Visual storytelling alignment
Brand identity systems
Creative concept development
Design-copy integration
Campaign visual frameworks
User interface aesthetics
Photography direction
Creative team leadership

CONTENT STRATEGY

Brand voice development
Content audits & gap analysis
Editorial calendars that drive results
SEO-optimized storytelling
Cross-platform content planning

DIGITAL MARKETING

Email campaigns that convert
Social media strategy
E-commerce optimization
Data-driven decision making
Growth-focused analytics